One Signature System, Used in Multiple Ways
Dec 08, 2022Just in case you haven't been following me for long, you may not yet know what a signature system is. If not, check out THIS blog post first... and then come back and read this one ;-)
When you have a Signature System in your business, you’re not locked into delivering one way. Oh no, the beauty of having a method is that you can deliver it multiple ways!
In my nutrition practice, I took clients through my Signature Hormonal Weight Loss Program in various ways, including:
- 1:1 in clinic
- 1:1 in clinic with some online components too
- 1:1 telehealth sessions
As a group program with coaching calls on zoom
And lastly as a Hybrid with some 1:1 sessions and some group accountability (and that was the most lucrative way that also got the BEST results!)
I could have even created a self-study version that would have been passive income.
You see, your Signature System is not just a program. It’s your entire way of working with your ideal client. It’s your custom method that you use to get them results, or the process that they follow to achieve the transformation that they want.
Let me break it down for you with some examples of how you could run a signature system… and we will use the example of my old Hormonal Weight Loss Program ‘Nourish Yourself Slim’ (or NYS for short!) as an example. I have also included some prices as a guide, so you can see how your pricing strategy could work…
NYS PROGRAM – a 12-week online program for women 40 plus experiencing hormone changes and stubborn weight gain
Option 1: Self Study Program $497
- Access to my 8 modules online curriculum only
- A generic meal plan & recipes (same for everyone)
Option 2: Group Program $997
- Access to 8 modules online curriculum
- Fortnightly group coaching calls on zoom
- Private Facebook group
- 1:1 Initial Consult with you
- Personalised Nutrition & Supplement Plan
Option 3: 1:1 Program (either in clinic or telehealth) $1697
- Access to 8 modules online curriculum
- 1:1 Initial Consult (including any testing you might want to do)
- Personalised Nutrition & Supplement Plan
- 5 x 1:1 follow up sessions, held every 2 weeks
Optional: If you are also running your Sig System as a group you could position your 1:1 as a VIP upgrade, where they get access to everything in Option 2, plus the 1:1 sessions! And then for that, you could charge an extra $500, for example!
In each of these examples, it is the SAME signature system that you are taking your client through. The same way of working. What changes each time is the delivery and the elements that are included!
Working like this makes you feel so streamlined, so inflow and it’s also very smart business! You can easily scale by offering your program 1:many or by hiring other practitioners to deliver it to more people. Or creating a version of it that’s pre-recorded and becomes passive income.
Gosh, you could even write a book!
Do you have a signature system in your business? If so, I’d love to hear about it. Comment below and tell me what it is and how it’s going for your business. And if you don’t yet have a Signature System… OMG, why not?! It will seriously CHANGE YOUR LIFE!
I would love to help you figure yours out, so make sure you check out the Package & Prosper Mastermind where we do exactly that!
